Our Design Approach
Our iconic Swiss Army Knife™ has become a global design icon, thanks to the incredible functionality it packs into its compact form. It’s been called one of the “most significant global design icons” by Wallpaper*, the British design magazine, thanks to its pleasing combination of simplicity and versatility that fits straight into your pocket.
The Pioneer X is the first Pioneer Swiss Army Knife ever to feature a pair of precision scissors. They're perfect for opening packages, snipping string, clipping out articles and so much more. They make an excellent addition to a pocket knife that already includes a versatile steel blade, a sharpened reamer and a host of other functions. And you'll find them all in the same beautifully designed, remarkably durable and exceptionally resilient package that so many people have come to love.
Our Swiss Army Knives: Expert and intelligent functionality
What is it about the design of the Swiss Army Knife™ that makes it so special? Our approach is guided by the “design follows function” principle. We pride ourselves in making products that offer the maximum functionality, helping you to be best prepared for everyday life situations. We combine this with high-quality materials and a commitment to sustainability create premium products that truly ensure you‘re always best prepared for life’s challenges.
Living up to our legacy as Makers of the Original Swiss Army Knife™, we employ the same expertise and meticulous pursuit of excellence we put in our Swiss Army Knives in all of other product categories too.
Our Fragrances: Pureness, simplicity and natural origin ingredients
In recent years, our Fragrances have been relaunched, with a new packaging design that strengthens both brand appearance and sustainability, underlining the importance of design across all of our product categories. From the design of the packaging and flacon to the contents within, our fragrances are designed to ensure you are always best prepared to feel composed on every occasion.
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