What we stand for

There are three attributes which clearly define what Victorinox stands for: best prepared, smart and masterful.

We at Victorinox believe that being prepared makes life better. And that’s why we seek smart solutions to everyday challenges. All our products and services have three attributes in common that define us as a brand and that are the driving force behind all of our actions.

Best Prepared

We believe that life is better when you are best prepared. Living up to our legacy as Makers of the Original Swiss Army KnifeTM, we’ve made it our mission to prepare you for everyday challenges. We create tools you can truly rely on, but reliability goes beyond just the products we make – it applies to every part of our business.